Overview
Felicia Transport is a public transport company in Nigeria, focused on reliable, safe, and modern mobility. They needed a strong brand identity to stand out and earn public trust.

Problem
As a new company, Felicia lacked a recognizable image. Without strong branding, it risked being overlooked in a competitive market and missing early adoption momentum.

Solution
We created a complete brand identity system — logo, colors, and visual assets, reflecting motion, trust, and innovation. The branding was applied across buses, uniforms, signage, and digital platforms, ensuring consistent visibility and recognition.
 

Result (Matrix)

1. The launch went viral across local media and social platforms:
2. Over 42,000 organic impressions within 48 hours of the logo reveal.
3. More than 1,200 positive engagements (likes, shares, comments) on the brand’s official launch post.
4. A 35% spike in web traffic during the launch week.